White sands, crystal clear waters, and a plastic bottle

LUQEL first began when its founder reached into the turquoise waters of the Carribean ocean and plucked out an old plastic water bottle.

The brand on its worn label was as German as the man now reading it. This single-use plastic water bottle had floated over 8,000km to reach its destination. Enjoyed for five minutes, a bottle like this could take up to 450 years to decompose.

It was at that moment that Josef Schucker thought: there has to be a better way.

Our mission

Our mission

LUQEL was created with a very clear understanding: there will always be an appetite for healthy, high quality mineral water served just the way you like it.

We do not need harmful, single-use plastics to meet that demand.

We’re all about putting our money where our mouth is. That’s why we intend to reduce the global annual consumption of plastic bottles by 5 billion from 2026.

We’ve got less than 5 years to make the world’s oceans a better place.

Why not join us on our mission and become part of the water revolution?

TIME TO RETHINK

TIME TO RETHINK

Why do we do it?

Water is the most precious commodity on the planet. Without it, life simply cannot exist. So why are we squandering it?

The fate of our water rests on a knife’s edge. Our actions over the next five years will determine the fate of the world’s oceans for the next 10,000 years.

The impact of global logistics, extraordinary weather events caused by climate change, and widespread microplastic pollution is pushing us closer to the edge.

We can’t reverse the damage that’s already been done, but we can help to create a safe, sustainable future for our global supply of drinking water.

Supporting sustainability

The LUQEL intelligent water system provides people with clean, delicious mineral water without compromising on sustainability.

LUQEL water is designed to be enjoyed using the stainless steel or glass intelligent LUQEL bottle, replacing the need for single-use plastic bottles.

We facilitate a much smaller carbon footprint by replacing the demand for pre-bottle water which is then transported worldwide,

Fewer bottles in circulation means smaller volumes of waste and microplastics entering our oceans.

Supporting sustainability

The LUQEL intelligent water system provides people with clean, delicious mineral water without compromising on sustainability.

LUQEL water is designed to be enjoyed using the stainless steel or glass intelligent LUQEL bottle, replacing the need for single-use plastic bottles.

We facilitate a much smaller carbon footprint by replacing the demand for pre-bottle water which is then transported worldwide,

Fewer plastic bottles in circulation means smaller volumes of waste and microplastics entering our oceans.

Why LUQEL?

The LUQEL story began when our founder Josef Schucker saw first-hand just how many plastic bottles have polluted the world’s oceans.

Understanding that people will always want to enjoy delicious, clean mineralised water, Josef questioned whether disposable plastic bottles were necessary to fulfil that need.

The answer was, of course, no. Instead, what if you could hydrate with the finest quality water simply by turning a proverbial tap in your own kitchen or workspace?

Four years and 35 registered patents later, LUQEL has realised this dream and made intelligent water ecosystems a reality.

Employing over 100 experts across three European countries, our team has dedicated themselves to creating a safe, innovative and highly intelligent hydration experience for you to enjoy.

Not only that, but sustainability is still at the very heart of what we do – and why we do it.

We’re serious about eliminating the need for consumption of 5 billion plastic bottles per annum from 2026. And we plan on sharing the satisfaction that comes with cleaner oceans with valued partners like you.

OUR ACCOLADES

FOCUS OPEN GOLD

The intention of the award is to discover new solutions and show design trends.

GERMAN INNOVATION AWARD

This award rewards a high level of user-centricity

IF DESIGN AWARD

The Water Station was awarded in the discipline Product, category Kitchen

ICONIC AWARDS

In the Innovative Interior Design category, “Best of Best” was awarded to the LUQEL Water Station.

GERMAN DESIGN AWARD 2020

International Design Premium Award of the German Design Council

BEST TECHNOLOGY INNOVATION

Award for the Water Station as the most innovative water solution

ZENITH INNOBEV AWARD

Award for the best technological innovation

BEST NEW WATER CONCEPT

Award for the technological innovation level

FOR A PLASTIC-FREE FROM WORLD

We want to inspire more people to live sustainably alongside enjoying delicious mineral water that’s just to their taste. While our roots are in Europe, our vision for the future involves the whole world.

LUQEL

GERMANY

Hanauer Straße 13 a
75181 Pforzheim

LUQEL

ENGLAND

Gemini Building | Sunrise Parkway | Linford Wood Business Park | Milton Keynes | MK14 6NP

LUQEL

Switzerland

Industriestrasse 47
6300 Zug, Schweiz

LUQEL

Ireland

Block E | Iveagh Court | 
Harcourt Road | Dublin | 2 D02 YT22

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!